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Brand identity
Scope
Full brand identity
Deliverables
Logo · palette · packaging
Timeline
Six weeks
About the project
Najd Café's owner came to us with a clear idea: a place serving Najdi coffee with a contemporary spirit, needing an identity that held that balance without sliding into the usual heritage clichés.
We built the identity around the square Najdi window form, a warm earth-toned palette, and a guideline covering everything from the paper cup to the storefront.
Client
Najd Café
Year
2024
Location
Riyadh
What we delivered
Logo designColour & type systemPackaging designBrand guidelines
Najd Café logo on the storefront
Detail of the takeaway cups
Window pattern on coffee bags
Business cards and stationery
Final colour palette
The identity applied across the full storefront
"They saw the café before we opened it, and the identity came out sharper than what I had in mind."
Owner, Najd Café
Ready to start
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Tell us about your project, and we'll come back with a clear plan within 48 hours.